Columbia

About the project

This project is a gorilla marketing campaign for Columbia including a microsite and app. The idea is customers can use the app, go on three hikes in national parks & get a discount.

The design approach to this was to use typographic maps and try to create a cohesive campaign that provided a way for customers to become excited about Columbia's hiking boots and promote the parks.

Client: Name

Year: 2021

Program: Photoshop, Adobe XD, Illustrator